Last updated: October 2026
Who we are
ZoeDancewear (“we”, “us”) runs the online store at zoedancewear.com from Pudong New Area, Shanghai, China, and is responsible for your personal data. You can reach us through our contact page or at support@zoedancewear.com for any privacy question.
What data we collect
- Order data: name, delivery and billing address, email address, phone number (if you give one), and what you ordered.
- Payment data: payments are handled by Stripe. We never see or store your full card number. We receive confirmation of payment and limited details such as the card brand and last four digits.
- Account data: if you create an account, your name, email and order history.
- Messages and enquiries: what you send through our contact, notify-me and group-order forms.
- Technical data: IP address, browser type, device and pages visited. We use cookies that are strictly necessary for the shop (cart, checkout and security). We do not use advertising cookies.
Why we use your data
| Purpose | Legal basis |
|---|---|
| Take and deliver your order, process payment, handle returns | Performing our contract with you |
| Answer your questions and requests | Our legitimate interest, and steps before a contract |
| Prevent fraud, keep the site secure | Our legitimate interest |
| Keep accounting and tax records | Legal obligation |
| Email you when ordering opens, if you asked us to | Your consent, which you can withdraw at any time |
We do not sell your personal data.
Who we share it with
- Stripe to process payments.
- Delivery partners (freight forwarders and carriers) who receive your name, address and phone number so they can deliver your parcel, including across borders to customs.
- Hosting and infrastructure providers that keep the site running, such as Hostinger and Cloudflare.
- WhatsApp, if you choose to message us through the WhatsApp button. Your messages and phone number are then handled under WhatsApp’s own terms and privacy policy.
- Authorities, where the law requires it.
International transfers
We operate from China and our providers are in several countries. When we transfer personal data from the European Economic Area or the United Kingdom, we rely on appropriate safeguards such as standard contractual clauses where required.
How long we keep it
We keep order records for as long as needed for accounting, tax and legal reasons (usually several years). Enquiry messages are kept until your question is resolved and for a reasonable period afterwards. Waiting-list emails are kept until we have opened the store and you unsubscribe or ask us to delete them.
Your rights
Depending on where you live, you may have the right to access your data, correct it, delete it, restrict or object to our use of it, receive a copy in a portable format, and withdraw consent. To use any of these rights, contact us. You also have the right to complain to your local data protection authority.
Cookies
We use only the cookies the shop needs to work: keeping your cart, completing checkout and security. If we later add analytics or marketing tools, we will update this page and ask for your consent where the law requires.
Children
Our products are for children but our store is for parents and guardians. We do not knowingly collect data from children under 16. Please place orders on behalf of your child.
Changes to this policy
We may update this policy and will change the date at the top when we do.